DR. 平久保 仲人:Essentials of Management Marketing

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http://charlotteskitchendiary.com/2012/12/30/goodbye-2012-and-hello-2013/feed/ 本課程為全英文授課,由紐約大學第一線教授傳授您行銷學實務,在競爭激烈的職場中,差異化就是競爭的核心,習得此課程將能培育自身優異的行銷企劃能力,得已在任何產業或任何組織中創造獨自的優越成績及身處企業中的價值。

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平久保仲人,1995年取得佩斯大學 (Pace University) 商學系博士學位。歷任美國技術移轉協會經理人、紐約Wynn Max副社長、聖彼得大學助理教授,現任紐約市立大學布魯克林校經濟學部行銷學准教授。著作:將行銷學作為哲學採用的經營法 (出版商:日本實業出版社)、MBA行銷學 (出版商:日經BP)、如果能了解美國的廣告業,就能看得到市場 (出版商:日本實業出版社)、消費者行動論 (出版商:Diamond)
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Essentials of Management是一門以英語有系統地學習商業基礎知識的課程。本課程將從基礎入­門,全程以英語教授MBA等級的行銷學。企業所處的環境正急遽地變化中,在如此狀況下­能夠實踐「行銷學」的企業(或個人)與無法實踐的企業,兩者間的業績將會有極大的差距­。本課程將配合實例,針對行銷的基礎到概念的應用進行教學。另外本課程的主要對象為企業派駐於海外的人員,或者是海外分公司的國際部門人員等,於商業上會使用到英語的­人士。

http://charlotteskitchendiary.com/tag/quick-lunch-ideas/ “Essentials of Management” is a program series designed to help business persons acquire basic knowledge of business in English. “Marketing”, one course in this series, focuses on developing marketing knowledge from basic concepts to analysis at the MBA level in English.
In recent years, economic situations are changing drastically. In such situations, there are a big difference in the achievement between enterprises (individuals) that practice “marketing” and those that do not. The series of lectures cover the basic and the application of the marketing concepts showing the number of examples.

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[agroup first=”0″] [accordion title=” http://charlotteskitchendiary.com/2015/01/27/roast-grouse-with-all-the-trimmings/ 第1回Marketing Philosophy“] Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and organizational objectives. The ultimate goal of marketing is to create a customer value. Marketers’ main task is to identify consumers’ needs and wants and then to fulfill those needs profitably. Marketers also need to build win-win relationships with their stakeholders, which consist of those who are affected by the company’s business operations, such as customers, workers, shareholders, channel members, and local communities. [/accordion] [/agroup]

http://charlotteskitchendiary.com/tag/chicken-bacon-and-leek-pie/ [agroup first=”0″] [accordion title=” 第2回 Strategic Planning — Corporate strategy“] Strategic planning is the process of developing and maintaining a strategic fit between the organization’s capabilities and its changing marketing opportunities to accomplish the organization’s goals. The essence of strategic planning is to find a fit between competitive strengths and market opportunities. The elements of the strategy include: – A clearly defined corporate mission – Corporate objectives – Resource allocations – The integration of functional departments to create synergy. Resulting benefits are clearer vision, sharper focus, improved understanding of environment, and effective problem-solving facilities. [/accordion] [/agroup]

Order Adipex From Canada [agroup first=”0″] [accordion title=” 第3回 Strategic Planning — Business Strategy“] This lecture focuses on business/functional strategies developed by strategic business units. For example, the CEO of GM develops a corporate strategy, and managers of each division (Cadillac, Buick, Chevy, Saturn…) develop business/functional strategies. Basically, business/functional strategies should mention how each department should compete. Four different classes of strategies are discussed: penetration, product development, market development, and diversification. A manager must also decide whether to be a mass marketer or a niche player; to be a first mover or a late mover; and to seek efficiency or differentiation [/accordion] [/agroup]

Buy Phentermine Generic [agroup first=”0″] [accordion title=” http://charlotteskitchendiary.com/2014/02/05/awards-awards/ 第4回 STP (segmentation, targeting, and positioning)“] Market segmentation is often necessary in today’s marketplace because of market fragmentation. Most marketers cannot realistically do a good job of meeting the needs of everyone. Markets can be segmented by demographic characteristics, psychographics, and consumer behaviors. After the market is segmented, each segment will be examined. A marketer may select one or more segments to target. A marketer must also develop a positioning strategy. In other words, a marketer must determine how he/she wishes the brand to be perceived by consumers relative to the competition. [/accordion] [/agroup]

http://charlotteskitchendiary.com/2014/07/31/clementine-cardamom-and-almond-cake/ [agroup first=”0″] [accordion title=” 第5回 Product, Pricing, and Distribution Strategies“] Products are solutions to consumer problems. They are offered to satisfy a need or want. Products fall into three classes: convenience, shopping, and specialty. Different dimensions of quality and risks are discussed in this lecture. Every product goes through four states of product life cycle. At each stage, managers must develop appropriate strategies. Pricing objectives may be to maximize profits, to increase sales volume, or to meet competition. They must be coordinated with the company’s overall objectives. The lecture introduced skimming, penetration, product-line pricing, and captive pricing. Channel members’ main task is to reconcile the needs of consumers and producers. In addition to bulk breaking, middlemen tasks include research, promotion, price negotiation, financing, education, and various services to retailers and producers. [/accordion] [/agroup]

Buy Soma Pills [agroup first=”0″] [accordion title=” Buy Cheap Diazepam From India 第6回 Promotion strategies”] One of the key concepts in this lecture is IMC (integrated business communication). A marketing manager must coordinate the company’s promotional mix that includes advertising, public relations, packaging, personal selling, sales promotion, and trade promotion. It is extremely important to send consistent messages to consumers. A manager also has to pay attention to inferred messages (product itself, price, store image, and brand image), maintenance messages (salespersons’ attitude), and unplanned messages (word-of-mouth, news, and gossip). Advertising is extremely effective in increasing brand awareness. However, today’s consumers are exposed to an excessive number of commercial messages. Marketing managers have recently shifted their focus from advertising to non-traditional types of communications, such as public relations, product placement, buzz marketing, events, sponsorship, venue marketing, and others. [/accordion] [/agroup]

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